SCCL champion Club America targets U.S. growth

Club America (pictured) celebrates after winning the 2015-16 Scotiabank CONCACAF Champions League title. (Photo: Mexsport)

MEXICO CITY -- Club America has captured the last two Scotiabank CONCACAF Champions League titles. Now, while in the midst of celebrating a 100th Anniversary, it’s looking to grow the size of its already impressive fan base with a plan to expand its presence in the United States.

Part of the 12-time Mexican champion’s strategy is the creation of an annual commercial property known as “Tour Aguila.” The tour will consist of a series of games played across the U.S., tightening the bonds between the club and its fans.

“We are very excited about the growth potential in the United States,” said Jose Romano, Club America’s president. “Club America already has a major fan presence throughout the country. Its games are aired weekly on Univision Network and the club has an unparalleled reach via its multiple online and social media extensions, making the America brand a valuable proposition for any company targeting the U.S. Hispanic market via the power of the world’s greatest sport.”

The Latino soccer market in the U.S. is hugely significant, with 84% of 54 million Hispanics following soccer. In 2015, Mexico’s Liga MX was the most-watched league in the U.S., representing a notable 44% of club soccer viewing on national broadcasts. According to available data, Club America averages more viewers in the U.S. than any other Mexican club.

The “Tour Aguila” will pit Club America against top clubs from Liga MX, MLS and European leagues in friendlies during the preseason and on selected FIFA dates. The matches will take place in major U.S. cities with large Hispanic populations..

The inaugural “Tour Aguila” match will be played at Bridgeview Stadium in Chicago on July 3, when Club America takes on fellow Liga MX side Leon.